Marketing Safari

Moonvertising - putting an ad on the moon

Rolling Rock Beer has a brave new idea. To put their ad on a full moon with a laser beam. They have chosen the day to day, March 21st 2008, for their first attempt to project their logo on the moon. It's a full moon to night, so we better watch the moon closely to night to see if it is suddenly lit up with a beer logo.

If you want to get your own message on the moon, check out their website, moonvertising.com. I can imagine that this idea would be popular for marriage proposals.

Billboards what?

Hjörtur
(via Trendhunter.com)

---

Update: Do you want to know how it turned out? Check out Ron Stablehorn on YouTube.

The Most Boring Marketing Job Ever?

Now what do you think is the most boring marketing job ever?

Wearing a sign out in the street is what pops into my mind. But that is because I have always thought of it kind of like being the tree in the school play.

This guy in the video below obviously sees it differently:

Be exceptional, no matter what you do!

Hjörtur Smárason

Writers on strike!

As you may know writers in Hollywood are on strike. That has had implications on their campaign as you may see on their campaign posters. It's a bit difficult to write the demands without violating the strike :)

Hjörtur

How Many People Can You Fit in a Mini?

Interactivity has been the keyword in Internet Marketing. But Interactivity isn't just great on the Internet. As I have said so often before, the Internet is just another medium. But it is helping us rediscovering marketing.

In this picture we see a German outdoor ad made by Jung von Matt. It is placed at the entrance of a subway so it appears as if there is an endless number of people entering the car. The viewers of the ad become a part of it. Though the interaction is not really much the viewers become a part of the ad and bring it to live, giving it a whole new dimension.

Hjörtur