Hjörtur Smárason - Keynote Speaker on Social Media & Marketing
I speak regularly on social media and Internet marketing, place branding and personal branding. I can perform my talks in English, Icelandic and Danish.
I try to keep my talks lively, relaxed and interactive, giving the audience an opportunity to shoot in questions and react to the content. I've spoken at universities, conferences, award festivals and private events in both Europe and America and my talks can be from few minutes up to two days. The topics I talk about include:
- Success on the Internet - Two day Internet marketing course. Very popular for the travel industry.
- A road map to social media marketing - a one day social media marketing course
- I, the brand - 3 hour course in personal branding and online reputation management
- People will tell - up to 45 min. talk on how social media is changing the way we do business and marketing
- Recession Marketing - 15-180 min inspiring talk on different marketing tactics and strategies during recession
- Place branding talks and workshops
- Customized or specific topics, such as Twitter, Facebook, LinkedIn, Foursquare, innovation, politics and story telling.
All talks can be customized to fit your needs and time frame. My courses and talks for the travel industry have been particularly popular. For speaker requests, please send an email to hjortur (at) scope.is with information about the event, what you want me to speak about, time, location, travel arrangements and budget.
Reviews:
"I would be lost without the wonderful Hjortur Smarason in Reykjavik, who has taught me so much! He understands the modern media at a very deep level, is incredibly creative with manipulating it... but is also able to talk plain sense to people like me, always explaining things in highly understandable terms. I really know of no social media consultant anywhere today--his country or mine!--who does a better job."
David Rosengarten, food and wine writer, TV host and best-selling author, New York
“Thanks for opening up a new world to me – your presentation was great and opened many questions about power and control in the world that can not been seen – and not many know of. I will recommend your course to anyone I meet and has any desire to survive”
Margrét Blöndal, radio host
“I hope people seize the opportunity. I’ve learned a lot on the course and find it very interesting how many entry points we got and how clear picture of the things in such a short time.”
Ingigerdur Thordardottir, Human resource manager, Air Iceland
“His lecture style is relaxed but informative. As an author and trainer in the area of presentation skills, I found both this content and style to be perfect, with excellent use of images and no boring text laden slides. He has an engaging personality that makes him easy to listen to. I cannot recommend him highly enough if you want to learn about new social media - which you must if your business is to succeed."
Terry Irwin MD DMI FRCS Honorary Secretary, Travelling Surgical Society of Great Britain & Northern Ireland
“A great guide through the jungle of the Internet and the numerous possibilities of making websites more visible online. I got a new vision on the social marketing aspect of the blogosphere.”
Valgerdur Ómarsdóttir, marketing manager Radisson-SAS Hotel Saga
“"I sat Hjörtur’s course in Internet marketing recently and he’s an excellent speaker. What I liked the most is that he focuses on the core issues, what matters the most and where you get the best results. I immediately made use of his teaching and saw instant results. A day with Hjörtur is a day well spent."
Jónas Guðmundsson, Managing Director, West Iceland Marketing Office
“Our experience with working with Mr Hjörtur Smárason has been very successful and positive in the past two years. Marketing on the Internet has become a vital factor in marketing in tourism and our members have been pleased with the courses provided by Scope Communications. I therefore recommend cooperation with the company in this field.”
María Guðmundsdóttir, Education, Information and PR Manager, The Icelandic Travel Industry Association (SAF)
“Hjörtur is a great professional in his field. The courses he’s run for us have been well organized where all major aspects of Internet marketing have been covered with detailed and practical material. Hjörtur has assisted us with adjustments, changes and implementation of a new website for North Iceland we are working on.“
Ásbjörn Björgvinsson, Manager, The Marketing Office for Tourism, North Iceland
“Hjörtur Smárason has conducted an annual seminar in Internet marketing for the students at the Rural Tourism Department. The students have been very content with his teaching and his teaching evaluations have certainly reflected that.
At the Rural Tourism Department, we stress the importance of being able to keep our students familiar with the latest trends and practices within the tourism industry and Internet marketing is certainly an issue of importance. Hence, it is important to have industry experts like Hjörtur Smárason among our guest lectures.”
Gudrun Gunnarsdottir, Head of the Rural Tourism Department, Holar University
We arranged a course with Hjortur Smarason in the Faroe Islands. The aim was to give specially the smaller companies a crash course in Internet marketing. The feedback we've got is that the participants were very pleased with the course's content which gave them practical knowledge they could take home and use - and we've heard that they did use what they learned and that it really works!"
Súsanna Sørensen, Director, VisitFaroeIslands
Hjortur has a winning attitude as a lecturer that embraces all challenges and encourages collaboration. In his courses he draws the best out of every person with his likable manner and by sharing his successes and extensive experience on the World Wide Web.
Hermann Ottosson, Director, Consultancy and Training, Trade Council of Iceland
For more information on courses or keynotes, contact:
Hjortur Smarason - keynote speaker
hjortur (at) scope.is
Tel: +354 6171819


