Marketing Safari

Around the World in 80 Commercials - Egypt: Never Say No To Panda

Some marketing methods simply work better than others, like when choosing your product is simply so much better than the alternative. This is an ad from Arab Dairy in Egypt for their Panda milk and cheese products.

 

So if someone offers you Panda - you know what to expect!

Hjörtur
(via BoingBoing) 

Dear World Leaders. We are still waiting. - The UN Winning Ad!

 Stefan Einarsson

An old colleague of mine, Stefan Einarsson, won a prestige award today. He got the first prize in a UN competition for the best ad for fighting poverty in the world, called "Unleash Your Creativity Against Poverty". He accepted the award in Madrid today from Her Majesty Queen Sofia of Spain, along with the actor Antonio Banderas who was awarded for his work for the UN. 

Stefan is an art director at the White House ad agency in Reykjavik, Iceland and has received a number of awards both national and international. He was the art director of the Mastercard Circular Campaign where I was the copy writer. That campaign won the Cresta Awards, Epica Awards and New York Festivals awards. Stefán is one of the most creative designers I've worked with and it is no surprise to me that he wins this awards. I have seen his creative brilliance at work. Out of the 2030 competing ads, he had not only the winning ad, but also the one in third place and a third one in the top 30.

Stefan Einarsson 

When receiving the award Stefan said: "Our crisis is mainly a crisis of luxury. We had too much and still have enough. We should be grateful every day for being among the few in the world who are fortunate enough to have access to clean water, food, medical care, education, housing and security." 

Congratulations, Stefán!

Hjörtur

Catch of the Week - Sunday September 5th

It's been a while since I've uploaded the catch of the week, but come links to some interesting articles about social media, seo and the internet. A good read on a quiet Sunday :)

YouTube is now serving over 2 billion ads a week and looking at profitability for the first time! - From GigaOm

Apple launched Ping this week, a social music site, and got over 1 million subscribers in the first 48 hrs. Pretty impressive start - now the trick will be to keep them.

Why PRs can be better link builders than SEOs (though they aren't yet) from Econsultancy

The Death of SEO (not the classical rant, but interesting thoughts about the future of the Internet)

The Definitive Guide to Image Search - a very practical article from the State of Search!

Are You Thinking Like Google? - I recommend this one - and don't miss the video at the beginning!

Hjörtur