Image from Reuters/Lucas Jackson
Millions of passengers have been stranded unable to fly to or from airports in Europe. As this obviously has got huge implications and inconveniences for people and companies, and specially the flight industry, this also is an opportunity for alternative travel companies.
Destination offices have been offering packages and I know that VisitReykjavik offered stranded tourists in Reykjavik a citycard with access to several museums and attractions to "kill the extra time" they had in the city. Some hotels have been filled with stranded tourists while others have not gotten cancellations. Many have been losing money but many have been creative in cooking up offers and incentives to minimize the losses or even make some extra bucks on the whole situation, something that seems to get mixed reactions from the public.
I would like to hear more stories about how people in the industry have reacted to the situation and what the feedback has been. Did you do something to make the best of the situation? Did it work well or did it backfire. What's your story?
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