When travellers start planning their next great trip, they usually start online and now over 25% make all their planning and booking online. First stop is on the search engines, where they will type in the destination. Search engines are therefore very important for all travel operators and they are focusing their marketing efforts increasingly on good SEO for their websites.
The question is, are you targeting all the search engines you should be? Let's take a look at some standard search engine results. Here I've typed in "Grand Canyon" in Google:
As we can see the first result is a Google Map, the second from Wikipedia. Third one is the official site for the national park and the fourth one is "Image results for Grand Canyon".
If we look further down on the first result page on Google we find more:
Here we see more special results, like news about Grand Canyon, blog posts about Grand Canyon and finally video results for Grand Canyon.
So the question that remains for you is where is your content when you search for your location?
You should not just target phrases or keywords. You need to target blog searches, image searches, video searches. Bring your content to the front on all fronts. That does not only mean targeting video and images on Google, but also optimizing your content on YouTube, Flickr, and your blog. Create content related to your destination and give it the right title, right tags and the right keyword optimized description so that you can be found when people search for images and videos from your place.
You should also make sure that the wikipedia entries for your destination are correct and filled with information and references. Don't try to promote yourself there though, that is very likely to backfire.
Good luck!
Hjörtur
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