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Hjörtur Smárason

  • Internet marketing and branding consultant, public speaker, columnist and owner of Scope Communications ehf.

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    Ps. Hér finnur þú bloggið á íslensku um markaðssetningu á netinu og mörkun og markaðsmál almennt.

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    « Next courses in Internet Marketing | Main | Catch of the week - October 11th »

    October 10, 2009

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    twitter.com/anotherlab

    I remember reading your post from last year, thanks for posting this update. What can you country do to resolve your banking crisis?

    Hjortur Smarason

    @Chris First of all, we need to rebuild trust. Our bankers have ruined the whole nation of all trust and credibility. And do that we need to be transparent and we're not doing that nearly enough.

    Secondly, we need to get money flowing. There's more money in the banks than ever before, because people are afraid to spend it. Those who have money hold on to it as much as they can. To encourage people to spend and invest money we need some incentives. Something is being done, but taxing everything to death is not part of it.

    I believe increasing taxes will not increase income but reduce it, because it will stop money from flowing through the economy. Lowering taxes to encourage sensible spending would have been a better way and more likely to increase the income. That is what I mean with my "riding a bike" metaphor. Of course it matters what taxes we are talking about here.

    It just like pricing. What price gives maximum profit? A low price with a low margin that moves the goods fast or a high price with a high margin that moves very slowly? It's tricky to find that balance.

    "The problem with socialism is you eventually run out of other people's money." ~Margaret Thatcher - and too many are already out of money. There's nothing more to collect. You can't milk a dead cow.

    twitter.com/AriMagnusson

    A very interesting post. As a half Icelandic, half English person, I feel really stuck in between the bitterness these two countries I am very proud of. What has happened to Iceland is truly heartbreaking and symptomatic of the sheer incompetence of the financial regulators who governed for the year preceding October 08. It was obvious for a while that Iceland had become a plutocracy where the interests of politicians, bankers and business leaders were very blurry (this is expected happen in a small homogenous society) yet when the good times seemed never ending, it did not feel like a problem.

    Anyway I have just written a small article on the crisis: http://bit.ly/BsiGb and will be interviewing an Icelandic economist from the London School of Economics tomorrow on Icelandic culture and the financial crash. I was wondering whether you could suggest any good questions to ask him?

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