Karen's viral video was stopped because it wasn't authentic. But believing it was authentic is what made it go viral. If it was marked as an ad from the Danish Tourist Council or VisitDenmark, it wouldn't have gone viral or the publicity it did. So it leaves us with a moral question, how far can we allow is faking "authentic" viral material? When is it worth the risk or the negative publicity that follows?
Icelandair has gone similar ways in their marketing efforts in the UK and sometimes sparked heated debates back home in Iceland, like when they advertised "One night stand in Iceland" on the London Underground. Something that hit a sensitive spot among women in Iceland, not because it wasn't authentic or true, because often it is, but because they thought it was humiliating for Icelandic women (no male complained though which tells us that they either didn't take it as pointed to them, or they don't mind having one night stands with visiting women).
I just saw a video posted by a friend on Facebook which includes tips from Icelandair on what to expect when dating Viking women:
OK, the nose thing in the end was maybe a little exaggerated, but other than that, be prepared ;)
Cheers
Hjörtur
@hjortur



I just love the fact that she totally just dominated an eyeball.
Posted by: Stuart Foster | September 15, 2009 at 03:56 PM
She's hot but the video lacked imagination
Posted by: Kevin C. | November 27, 2009 at 05:15 AM