As you may know I'm an anthropologist which has been very helpful in my marketing. The single most important thing I've picked up from anthropology is to always try to figure out the mindset of the target group before I make something. Sounds logical, but way to often people think about the needs of the seller instead of the buyer when creating the marketing material.
I came across a YouTube video on Twitter this morning, that I must share with you. It's a presentation dr. Michael Wesch from Kansas State University did for the Library of Congress on June 23.rd 2008. It's an interesting anthropological analysis on the affect YouTube and social media is having on the way we connect, communicate and recognize ourselves today. If you're into social media you should watch it. There are many excellent examples and quotes in there.
(Note! It is 55 minutes long, but it's worth it. Plus, I haven't been posting in almost three weeks while I've been traveling, so I've been collecting minutes that I can use now ;) Besides, what better things do you have to do on a sunday?)
Hjörtur
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