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Hjörtur Smárason

  • Internet marketing and branding consultant, public speaker, columnist and owner of Scope Communications ehf.

    I welcome you aboard my safari blog. If you want to get the most out of my blog, sign up for free updates via email or subscribe to my rss feed. It's gonna be a bumpy ride, you might be exposed to contagious viral campaigns, challenging thoughts and even provocative ideas, but it might just be worth it as you walk home with some marketing treasures, great guerrilla marketing ideas, new opportunities in web 2.0 marketing or just inspiring thoughts. You enter at your own risk. Enjoy the ride!

    Ps. Hér finnur þú bloggið á íslensku um markaðssetningu á netinu og mörkun og markaðsmál almennt.

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    « Are You Never Too Careful? | Main | If The World Could Vote ... »

    June 16, 2008


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    Dr. Pete

    How can I not comment on this one? :) You hit it right on the head: there were too many Pete's out there (and my last name is almost as common), so I went with something my clients sometimes call me. Using "Dr. Pete" stands out a bit more and it also doesn't hurt to remind people that I'm a psychologist by training.

    The hard part is choosing wisely. Once you're out there on a bunch of sites and have built that online brand, it's really hard to switch brands.

    Lara Kretler

    Thanks, Hjortur. I've seen a lot about personal branding lately but you still managed to add something new and unique to the topic. I love your "purple cow" question, especially. I'm off to answer these questions and find my purple cow! Cheers.

    Nike Shox R4

    I believe that that more study we are, much more knowledge we possess. As long as we believe ourself, our dream will come true. I know this principle from your blog. Thank you so much.

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