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Hjörtur Smárason

  • Internet marketing and branding consultant, public speaker, columnist and owner of Scope Communications ehf.

    I welcome you aboard my safari blog. If you want to get the most out of my blog, sign up for free updates via email or subscribe to my rss feed. It's gonna be a bumpy ride, you might be exposed to contagious viral campaigns, challenging thoughts and even provocative ideas, but it might just be worth it as you walk home with some marketing treasures, great guerrilla marketing ideas, new opportunities in web 2.0 marketing or just inspiring thoughts. You enter at your own risk. Enjoy the ride!

    Ps. Hér finnur þú bloggið á íslensku um markaðssetningu á netinu og mörkun og markaðsmál almennt.

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    « Coincidental Marketing - How Unlikely Connections Can Give the Best Results | Main | Twitter Love »

    April 12, 2008


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    Jesse Stay

    Wow - what great company to be in! Thanks for the great article.

    Hjörtur Smárason

    You must BE great company, Jesse :)


    I think you'd enjoy Are you in The Converation?[] but more apropos to you your post is Put @RedCross in your Twitter []. The American Red Cross was an early adopter to Twitter and the first organization I witnessed to use Twitter as a utility. They use Twitter to allow people to add themselves to the Safe and Well database which lets friends and family of disaster victims know where you have landed and that you are safe. Very innovative!

    Hjörtur Smárason

    Thanks for the links, Doug. The way you describe how the Red Cross uses Twitter is very smart. That's just in line with what Jesse was talking about in his article, 5 ways to save the world. One of the thing he mentions is how twitter could be used to send out an amber alert.

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