When you choose a name for a company, product, service or a concept, you google it, look it up on wikipedia and slang dictionaries. That should be a rule.
Woolworths put a new line of beds for preteen girls on the market under the name Lolita. As most of you probably know Lolita is the paedophiles dream, a willing, seductive underage girl, referring to the carachter Lolita in Nabokov's book
Lolita is actually just a name that is quite common in the Spanish language, meaning something like "little Lola" or "little Delores". But it is very unlikely that noone in the marketing department of Woolworths or the ad agencies knew of it's other meaning or didn't bother to check, but possible. It's also a strange coincident that the name ended up on a bed for preteen girls but not on kitchen appliances or something totally different.
So the question remains, did they intentionally name the product Lolita knowing the words connection to child pornography? This sure got people talking and Woolworths made headlines all over the UK. If Woolworths hasn't been going too well, this might have been a desperate measure to get some publicity. Even though they pulled the product line, it may have been worth it in the end. But they claim noone knew.
What do you think about the kind of marketing that crosses the line just to get attention? Do you believe this was accidental?
Hjörtur
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Posted by: MontoyaLORENA21 | May 22, 2010 at 10:38 AM