Personal branding is very important in todays job market, if you want to advance your carrier. Specially if you're working freelance or as an independent consultant. You need to make a name for yourself. And not only need you be consistent in your carrier moves, you need to stand out from the crowd.
One talented marketing guy from Toronto, Saul Colt, became my connection on LinkedIn because of his creative job title - Director of fun! Now who wouldn't want to know the director of fun? If Saul's job title would have been just "Marketing Manager", I would never have noticed him, read his blog and become a connection. He has been very actively branding himself. He will probably be happy to be mentioned in the same blog post on marketing gurus and personal branding as Seth Godin and I'm pretty sure he will find my blog when he Google's "Saul Colt" (maybe I should mention Saul Colt just once more to rank higher on Google for "Saul Colt") :). Googling yourself is probably one of the best ways to monitor your personal brand. Are the top results something you want to stand for or are they pictures of you drunk on Facebook, old court rules or scandals?
Marketing Guru Action Figure?
Seth Godin is probably the strongest personal brand within marketing. He's done a great job marketing his balled head on the cover of his books and if anyone is a marketing guru, its him. But when I read his blog yesterday I thought he'd gone overboard. You see, you can now buy an actual Seth Godin Marketing Guru Action Figure. I'm not kidding. I know he's a marketing guru, I know he's a top guy, but an action figure??? Isn't that a bit over the top? It's a purple cow all right and certainly stands out from the crowd, but still ...
First I thought it was his own creation for his fans, which would have been terribly egoistic and lame, but it's not. The Seth Godin Marketing Guru Action Figure is a part of a series created by Archie McPhee and Seth Godin is in good company with Edgar Allan Poe, Jesus, Freud and Mozart. Seth is one of the few still living though. That makes this the ultimate success in personal branding. Congratulations Seth! (I'm not sure Seth Godin will read my blog though, or that I will rank high on Google for "Seth Godin", but if you do, Seth, congratulations!)
(not available as an action figure yet)