I have been diagnosed. I have a permanent disease. It's called "insatiable curiosity" (it even sounds like Latin).
I guess that's why marketing is my thing. I guess that's why I studied anthropology and can't stop travelling. I urge to explore social patterns, social behaviour, the human mind, new thoughts, new customs, new target groups, new understandings.
Maybe it was my blessing being raised by a single, teenage mom with little surveillance and little network. Raised a bit outside the society I lived in, I got the freedom to discover the world through my own eyes but not the square glasses of the social norms surrounding me. I learned the norms of the society by observing but not by being put into that box. I took out my bike and off I went exploring the city, looking in windows at dinner time wondering how normal families lived. You know, with siblings and meatballs and two parents and all that stuff.
The side effect of this disease, insatiable curiosity, is that I can't stop learning. I can't work 9-5. I can't fill out forms. I can't stop exploring. I can't take a norm for granted. I always have to take things that people tell me "just are" and where the reason is "just because" and twist it, turning it upside down and inside out. I have to put things into context. And another context. And out of context. And into a new context. I guess that's why I do so much better in creative work than anything else. I guess that's why I loved anthropology where the mission was to see the world with the eyes of the subject. That really comes in handy in marketing, you know.
It was Seth Godin that diagnosed me. Just watch:
Ok, the only diagnoses he did was diagnosing him self with cold. And while he was at it, I diagnosed myself with "Insatiable Curiosity". He is very good at this, getting my mind spinning.