Marketing Safari: Succesful Viral Marketing

Hjörtur Smárason

SPEAKING EVENTS AND REQUESTS
Internet marketing and branding consultant, public speaker, columnist and owner of Scope Communications ehf.

I welcome you aboard my safari blog. If you want to get the most out of my blog, sign up for free updates via email or subscribe to my rss feed. It's gonna be a bumpy ride, you might be exposed to contagious viral campaigns, challenging thoughts and even provocative ideas, but it might just be worth it as you walk home with some marketing treasures, great guerrilla marketing ideas, new opportunities in web 2.0 marketing or just inspiring thoughts. You enter at your own risk. Enjoy the ride!

Ps. Hér finnur þú bloggið á íslensku um markaðssetningu á netinu og mörkun og markaðsmál almennt.

Succesful Viral Marketing - But No Conversion?

To become viral, a marketing campaign has to include something unique, original content. Something that has a wow factor, that is enlightening, funny or somehow worth telling my fellow citizen about.

I came across this viral ad on AdCult.com. It's brilliant and is definitely going to surf the viral wave around the web. But then we come to the point that seems to be forgotten in many great ads. That is conversion. The final goal must be to sell the product you are advertising. This ad is true to its product so I am going to remember what is being advertised, but I still doubt there will be a lot of sales generated. The concept, being excellent for a viral campaign, is simply too extreme to generate a lot of sales. It's going to be more like "hit 'n run". People hit the play button but once they have viewed the ad, they are going to be running away like crazy.