About Me

An anthropologist that went practical

Hjörtur Smárason is the owner and director of Scope Communications ehf., a marketing consultancy in Reykjavik, Iceland specializing in branding, social media and internet marketing.

Hjörtur has a decade behind him in marketing, starting as copy writer and concept builder at Hvita husid ad agency in Reykjavik. While there Hjörtur was working for many of the biggest brands in Iceland creating campaigns like Mastercard Circular Campaign which has been awarded many of the most respected ad awards in both Europe and America and was chosen recently as the best Icelandic ad of all times.

Hjörtur has since then been working with marketing on the internet in one way or the other and was for a period the director of a company specilalizing in email marketing (permission based, no SPAM!). Hjörtur established Scope Communications in Copenhagen in 1999 but it first became his full time job in 2004.

Recent projects include CoolBrands - awarding the coolest brands in Iceland and publishing the CoolBrands book; consultant on web projects, viral marketing, social media and place branding, frequent speaker and a columnist in Vidskiptabladid, the local business newspaper in Iceland.

Hjörtur has an academic background in anthropology, finishing his BA at the University of Iceland. He later finished a masters degree in political science from Lund University in Sweden, specializing in diplomacy, conflict resolution and peace negotiation. Additional to that he took one semester in Business and Economic Development which is a part of the Cand.merc program in Copenhagen Business School, Denmark.

Hjörtur now lives in Iceland with his wife, dog and five kids.