Rolls-Royce Develops Plans for a Robotic Cargo Ship

Every industry has its leaders that try to ride the crest of each new wave of innovation and each new generation of ideas. After all, ideas can drastically alter the landscape of production and services. So what does the future of cargo shipping look like?

New Innovations Made Possible by New Technology

Ever since the first self-driving car left the test lot, there’s been a buzz about transportation vehicles that can pilot themselves. Technologies exist to sense hazards, Pacific weather conditions, and even make decisions about navigation. These technologies expand each year, but the idea has been around far longer and self-piloting Sacramento California cargo ships are no exception.

In 2014, Rolls-Royce made a prediction that robotic, unmanned cargo ships would be the new wave of innovation for the shipping industry. “This is happening. It’s not if, it’s when,” says Oskar Levander, Rolls-Royce Vice President of Innovation. And that ‘when’ has been given a date of 2020.

The Autonomous Vessel Design
During the Autonomous Ship Technology Symposium 2016 in Amsterdam, the Advanced Autonomous Waterborne Applications Initiative (AAWA) led by Rolls-Royce presented a paper on their developments, theories, and a path to making the vessel a reality.

Each vessel would be aided by computer controls at the hands of an onshore operator. They would have smooth decks and run quietly with eco-friendly engines. In addition, they will be equipped with the latest technologies of cameras, infrared systems, radar, lidar, microphones, sonar, and GPS.

Challenges of the Design
Autonomous cargo ships are not developed to the point of exploring the open water just yet. There are several challenges that AAWA faces, including:

● Calculating and accounting for the bandwidth needed to run the onboard technologies.
● Real time operation.
● Problem-solving and recovery of bugged, lost, or disabled ships.
● Ship-to-ship coordination.
● Redefining the legality and regulations of ships.

As each type of case and ship may be slightly different, the growth period to fully autonomous ships may be slow. During the transition, minimal crews will stay onboard to maintain it in case of these types of challenges.

The Benefits of Robotic Cargo Ships
Despite the challenges yet to come, robotic ships represent a promising future in the shipping industry. They would cost less to produce, maintain, and run. In addition, they would have more cargo space for larger loads, boosting cost efficiency. Human error would be reduced, and ideally they would also be better for the environment.

7 Tips for SEO Keyword Research

SEO Keyword Research Methodology

What’s the methodology behind your SEO keyword research? Do you brainstorm on paper and then check the rankings in a

keyword planner? That’s a good foundation, but keyword research for SEO optimization is more than simply choosing words or phrases that rank high. If you merely pick and choose high-ranking words you find, you’ll certainly rank for something but it may not be the something that leads potential clients and customers to your business.

marketing safari

The better method for SEO keyword research utilizes specificity. A company must ask questions like, “Does this keyword truly fit our brand or service offerings?” If it doesn’t, you’re doing a lot of work for very little payoff. If it does, you’ll likely see a better conversion rate for web traffic.

Beyond the Basic Method: 7 More Tips for SEO Keyword Research

Now that you know researching marketing or SEO keywords takes more than just a choice among rankings, it’s time to get further into the nitty gritty details. Read up on these seven great tips for even better SEO keyword results:

1.     SEO Keyword Research Mining – Don’t stop at Google when gathering keyword ideas. There are many resources out there that offer free ideation, as well as programs you can pay for more detailed analysis within your industry and focus. Within a few minutes, you can fill a spreadsheet full of ideas. See keyword research mining here

2.     Keyword Phrase Relevancy – Here’s where you take a broad term like “social media” and focus it down to something more like “social media marketing on Facebook.” Where the broad term might rank high numerically (tens of thousands of searches per month), it won’t set you apart. Nor will it bring the right target audience to your website.

3.     Paid Search – Companies sometimes opt for a paid search, forgetting SEO altogether. However, a company sees more traffic when combining inorganic and organic searching.

4.     Inserting the Keyword Phrase – After your SEO keyword research is complete, you’ll be writing new pages for your website that incorporate the chosen phrases. Be sure that the chosen phrases work seamlessly with your company and goals. Otherwise, it can be difficult to use the phrase more than once in a page.

5.     Website Traffic – After incorporating content with keyword phrases, it’s critical to assess how the phrases are working. Has web traffic increased? Which page/phrase is most successful? Are there phrase alternates that draw traffic? Rework your SEO keyword research once you consider these questions.

6.     Use Opportunities for an Internal Link – For every page of content you add, try to link it back to other articles and pages and vice-versa. A few internal links will help the overall ranking.

7.     Strengthen the CTA – Now that you’ve put time and money into SEO keyword research, writing, linking, etc. don’t let it go to waste! Include a CTA (call to action) about your business services or simply how to contact you for more information.

The End Result of SEO Keyword Research

Even practicing these expert tips for keyword research won’t guarantee that your webpage lands in the #1 spot on Google for any number of words. However, a #1 spot doesn’t guarantee a million visitors, either. That’s why search engine optimization is only one factor in getting new traffic to your website and turning that traffic into revenue.

Expert SEO Keyword Research

Some companies opt out of trying to decipher the world of SEO keywording, and that’s okay. There are plenty of resources for outsourcing your needs, including OnPoint. OnPoint online marketing isn’t just a web marketing team; They provide SEO services and it’s a team dedicated to converting your traffic into sales and ensuring the success of your business.

Benefits of Starting A PPC Digital Marketing Campaign Sooner than Later

Digital marketing, regardless of how you break it down, requires some degree of planning, customer targeting efforts and marketing spends. Generic or organic searches are the gold standard, but no company ranks highly without hiring or developing a focused search engine optimization service, conducting keyword research and developing a content strategy.

All these efforts require your business to spend some of its marketing budget for SEO service or outsourcing the effort to SEO companies. However, savvy marketers understand that paid advertising campaigns can supplement generic search marketing efforts, and these PPC campaigns can often cost less than organic because they’re highly targeted, easy to analyze and modify and the fastest way to get a company’s name in front of customers who are ready to buy. The fact is that Google, the search marketing leader with its AdWords campaigns that dominate 65% of the market, reports a 17% increase in advertising revenue, which surpasses its forecasts by 3%.

Pay-Per-Click Campaigns with Google, Bing and Yahoo

The pay-per-click model is easy for decision-makers to ignore because they’re often busy building their company brands, interacting on social media, refining mobile marketing campaigns, developing proprietary apps and investing heavily in onsite and offsite SEO. Paying for listings that organic searches provide seems counterintuitive, but consider how much spending it takes to optimize these “free” listings. You might feel mixed emotions about paying Google to deliver customers to your website, but you can feel guilty about this dirty little secret on the way to the bank. Paid advertising campaigns reach targeted customers more directly and offer busy marketing professionals the following promotional advantages:

• Faster wins than generic SEO efforts can deliver
• Ability to craft campaigns for special events, relevant world news and limited-time opportunities
• Targeting keywords that are difficult to rank for organically because of entrenched and respected competitors or incredibly aggressive efforts among a vast number of marketers
• Gaining powerful custom insights from Google Analytics and AdWords campaigns that you can use to optimize generic marketing
• Getting more attention for paid results displays because of Google’s recent decision to show its ads above and below its generic search engine results page or SERP returns to keyword queries

Social Media and Retargeting AdWords Campaigns

You can even craft social media campaigns, which are usually immune to direct sales efforts, with remarketing techniques that follow your informational visitors with direct ads that remind them that it’s time to buy.[1] Your social content can stay truly educational, entertaining and informative while leaving the dirty work that pays the bills to your AdWords campaign.


[1] Making PPC & Social Media Work Together Seamlessly